PAID ADSPaid search, paid social, display, and remarketing.
Ever feel the frustration of casting a wide net on an audience that ultimately doesn’t convert? You are not alone! Too many times we have seen pay-per-click (PPC) campaigns with substantial budgets flounder due to poor setup and maintenance. To counter this, we build your PPC accounts from the ground up, targeted properly to reach your ideal customers. Rest assured, your investment in pay-per-click is safe with us.
We take the accountability seriously — so much that we ensure all team members touching your PPC accounts are fully accredited and certified (Google AdWords Certified, Bing Ads Accredited Professional, etc.). On top of that, we’re a Google Partner! That allows us to take full advantage of direct access to official Google AdWords reps and beta programs. How does this apply to you? It gives you a leg up on your competition right from the start.
We’re here to handle all aspects of your online advertising efforts. Here’s how we do it:
It doesn’t matter how small your audience is or how unique your niche — we have you covered! A buyer’s journey can be a winding and complicated path, but it’s one that we plan for. We start be outlining your audience’s search habits to gain proper insight into how customers interact with companies like yours.
We’ll take measures to determine the exact information your prospects need in every step of their journey.
Users are bombarded with ads all day, every day, but why do users still click on ads despite the over-exposure? It comes down to their experience. Your ad needs to deliver the correct message at the proper moment. We will define the touch points of when a customer may interact with you during their journey. We’re here to help you interact with them throughout the process.
When we craft strategies for a more advanced ad-program, we break out the big guns. A full-blown strategy can involve writing compelling ad copy, audience discovery, dynamic ad development, A/B testing, and even graphic design.
We are always testing ads, researching their performance, and optimizing bids and strategies to ensure you’re seeing optimal ROI.
Nothing about our pay-per-click strategies are “cookie cutter.” Our process begins by understanding your goals and bottom line, and from there we work backwards through the process.
PPC advertising goes well beyond search engines. That’s why we routinely review the potential benefits your PPC accounts could have within social channels, too.
We actually expect our team to fail sometimes — but to fail in a smart manner. If campaigns and strategies never misfire, it’s because we’re not pushing the needle hard enough to find what truly yield the most effective results over time. With routine strategy meetings and bi-weekly reports, your account will never sit without proper navigation.
The elements we uncover by analyzing your progress allows us to establish the next plan of attack.