Video Marketing Services
Once upon a time, videos were like fuzzy dice hanging on a rearview mirror.
They were a nice luxury to have on your website—something that made you stand out from the crowd—but you could get by just fine without them.
Times have changed.
Nowadays, videos are essentially a requirement for a solid, effective marketing strategy.
In fact, not having videos will make you stand out from the crowd – but not in the way you want!
The Movie Star in Your Marketing Plan
Why market your business?
Because you want it to succeed, right? (We’re psychic!)
Well, hold that thought—your business succeeding, not our psychic prowess—as you check out these figures:
- Potential customers who watch videos about products are 85% more likely to purchase than those who don’t.
- Marketing emails that feature video content have conversion rates near 50%, which is crazy.
- 70% of sites in the top 100 for virtually any keywords have videos on them.
So, if you want to successfully market your business, it’s pretty obvious video has to be a big part of that.
Still not sure about it?
Then you might want to consider other benefits of video marketing, such as:
Increased Site Traffic
A secret for improving SEO value and click-through rates is to add video throughout your website. When videos are used strategically on landing pages and offer content, your converstion rates rise.
Audience Connection and Consumer Trust
One of the best things videos do for you and your business is provide a face for your customers. Put simply, humans relate with other humans – which is a key reason storytelling is such a powerful marketing tool.
SEO Enhancement
Business-decision makers are more likely to visit a company’s website after viewing a branded video hosted on YouTube or social media platforms.
Greater Creativity
You should have compelling impactful written content on your website, but video allows for a greater degree of creativity. Even if you are in a highly technical field, you need to be creative to capture customer interest and separate yourself from the herd.
Brand/Product Awareness
Videos tend to be memorable, something attributable to the fact they are both highly visual and auditory in nature. This is important because when viewers remember video marketing content, they also remember your brand.
Given the unfathomable amount of distractions we all have in our modern lives, effective videos can increase leads and sales by keeping you relevant.
At this point, you probably see why you need video if you want your marketing to deliver optimal results.
But we still have one more consideration to share – the fact video content translates well to all devices.
Think about what you use to access the internet. The odds are good it’s not just a desktop computer.
Instead, you probably use a laptop, tablet, and/or phone, right?
(Remember, we’re basically psychic.)
Here’s the deal with videos:
We live in a fast-paced world where everyone is always on-the-go and no one wants to wait to get home and sit down at a desktop computer to get the information they want. Instead, most of us use any of the more-advanced technologies to get online. When we do, video is easily formatted and looks great, no matter how we’re watching!
Creating Great Video Marketing Content
Anyone can create a decent video with a smartphone these days, but videos that successfully engage audiences must align with your overall marketing strategy and goals.
See, it’s not always as simple as jumping in front of a camera, hitting record, and starting to talk.
A talented few can step in front of a camera or microphone and create amazing content every time right from the start.
For the rest of us, however, creating great content requires special planning to properly gear your brand’s message and identity via video marketing to the potential customers who matter.
That’s where we come in!
Our multimedia specialists work hard to ensure every video produced for your brand is the right video for your customers.
The CPS Videography Process
As is the case with the rest of your marketing efforts, there is a fair amount of strategizing that comes into play with video marketing.
Sure, you could just pull out your phone and create a video right now, but we guarantee it’s not going to be one you want up on your website.
If you don’t want a video that goes viral for the wrong reasons, the key is to follow a time-proven roadmap for video success.
From a high level, our process can be viewed in three distinct stages:
Conceptualization
In this initial stage, we start by meeting face-to-face with a client and discussing objectives for the video project. After all, if you don’t know the goals, how can you possibly create a plan?
We continue this conceptualization process by then creating a storyboard and writing a script.
The Shoot
Using the prepared storyboard and script, we will start shooting the video. In doing so, several takes are almost always needed, so we continue production until we’re confident we have the footage we need to hit the mark.
Editing
Some would say this is where the real magic happens.
They’re absolutely right.
In the same way not everyone hops out of bed in the morning looking like a movie star, most videos need a little touch-up work before they head out into the public.
Thankfully, a good editing job is like King Midas – it can turn everything into gold.
During this final stage, we work both internally and with our client to ensure that the final product is exactly what is needed.
Creative Ways to Use Video Marketing
Video marketing is almost as versatile a medium as you can find. There are just so many ways it can be used, including:
Company Bios
Help users understand what your business does and how you do it with a company bio video.
Product Showcases
Show off your product and all its awesome features with a showcase video.
Service/Cause Explainers
Fully explain your service like no other medium using words, sounds, video, or motion graphics.
Client Testimonials
There’s nothing more powerful than establishing trust in your business through a testimonial video.
Store Tours
Show your audience the offerings at your physical storefront with a captivating store tour.
Instructional/Training Purposes
Creatively enter your audience’s imagination with your cause, service, or brand’s message through paid broadcasts.
Crowdfunding Campaigns
Leverage your social networks with your video and get your idea off the ground through crowdfunding.
Press Releases
Release important news or company updates relevant to your audience through the power of video.
Professional Video Marketing Services for Your Business
At the end of the day, you need to understand this:
Video marketing is no longer the fuzzy dice hanging from the rearview mirror. Instead, it has become the car’s engine.
Even if you aren’t a mechanic, you can probably recognize that’s a profound change.
But it is also one you can capitalize on – if you do it well.
Now, we don’t want to milk the whole “being psychic” thing (more than we already have), but we’ll bet you don’t have professional videography capabilities and the time to commit to proper video marketing.
That’s unfortunate, but here’s some good news:
We do.
Don’t tarnish your company’s reputation with poor-quality, ineffective branded videos! Instead, contact our team at CP Solutions and have us do it for you. We can work together to determine your goals and needs, and then we’ll storyboard, shoot, and edit your videos so you end up with a product you actually like and are proud to have on your website.
For more information, simply give us a call and we’ll be happy to chat with you.
Once upon a time, videos were like fuzzy dice hanging on a rearview mirror.
They were a nice luxury to have on your website—something that made you stand out from the crowd—but you could get by just fine without them.
Times have changed.
Nowadays, videos are essentially a requirement for a solid, effective marketing strategy.
In fact, not having videos will make you stand out from the crowd – but not in the way you want!
The Movie Star in Your Marketing Plan
Why market your business?
Because you want it to succeed, right? (We’re psychic!)
Well, hold that thought—your business succeeding, not our psychic prowess—as you check out these figures:
- Potential customers who watch videos about products are 85% more likely to purchase than those who don’t.
- Marketing emails that feature video content have conversion rates near 50%, which is crazy.
- 70% of sites in the top 100 for virtually any keywords have videos on them.
So, if you want to successfully market your business, it’s pretty obvious video has to be a big part of that.
Still not sure about it?
Then you might want to consider other benefits of video marketing, such as:
Increased Site Traffic
A secret for improving SEO value and click-through rates is to add video throughout your website. When videos are used strategically on landing pages and offer content, your converstion rates rise.
Audience Connection and Consumer Trust
One of the best things videos do for you and your business is provide a face for your customers. Put simply, humans relate with other humans – which is a key reason storytelling is such a powerful marketing tool.
SEO Enhancement
Business-decision makers are more likely to visit a company’s website after viewing a branded video hosted on YouTube or social media platforms.
Greater Creativity
You should have compelling impactful written content on your website, but video allows for a greater degree of creativity. Even if you are in a highly technical field, you need to be creative to capture customer interest and separate yourself from the herd.
Brand/Product Awareness
Videos tend to be memorable, something attributable to the fact they are both highly visual and auditory in nature. This is important because when viewers remember video marketing content, they also remember your brand.
Given the unfathomable amount of distractions we all have in our modern lives, effective videos can increase leads and sales by keeping you relevant.
At this point, you probably see why you need video if you want your marketing to deliver optimal results.
But we still have one more consideration to share – the fact video content translates well to all devices.
Think about what you use to access the internet. The odds are good it’s not just a desktop computer.
Instead, you probably use a laptop, tablet, and/or phone, right?
(Remember, we’re basically psychic.)
Here’s the deal with videos:
We live in a fast-paced world where everyone is always on-the-go and no one wants to wait to get home and sit down at a desktop computer to get the information they want. Instead, most of us use any of the more-advanced technologies to get online. When we do, video is easily formatted and looks great, no matter how we’re watching!
Creating Great Video Marketing Content
Anyone can create a decent video with a smartphone these days, but videos that successfully engage audiences must align with your overall marketing strategy and goals.
See, it’s not always as simple as jumping in front of a camera, hitting record, and starting to talk.
A talented few can step in front of a camera or microphone and create amazing content every time right from the start.
For the rest of us, however, creating great content requires special planning to properly gear your brand’s message and identity via video marketing to the potential customers who matter.
That’s where we come in!
Our multimedia specialists work hard to ensure every video produced for your brand is the right video for your customers.
The CPS Videography Process
As is the case with the rest of your marketing efforts, there is a fair amount of strategizing that comes into play with video marketing.
Sure, you could just pull out your phone and create a video right now, but we guarantee it’s not going to be one you want up on your website.
If you don’t want a video that goes viral for the wrong reasons, the key is to follow a time-proven roadmap for video success.
From a high level, our process can be viewed in three distinct stages:
Conceptualization
In this initial stage, we start by meeting face-to-face with a client and discussing objectives for the video project. After all, if you don’t know the goals, how can you possibly create a plan?
We continue this conceptualization process by then creating a storyboard and writing a script.
The Shoot
Using the prepared storyboard and script, we will start shooting the video. In doing so, several takes are almost always needed, so we continue production until we’re confident we have the footage we need to hit the mark.
Editing
Some would say this is where the real magic happens.
They’re absolutely right.
In the same way not everyone hops out of bed in the morning looking like a movie star, most videos need a little touch-up work before they head out into the public.
Thankfully, a good editing job is like King Midas – it can turn everything into gold.
During this final stage, we work both internally and with our client to ensure that the final product is exactly what is needed.
Creative Ways to Use Video Marketing
Video marketing is almost as versatile a medium as you can find. There are just so many ways it can be used, including:
Company Bios
Help users understand what your business does and how you do it with a company bio video.
Product Showcases
Show off your product and all its awesome features with a showcase video.
Service/Cause Explainers
Fully explain your service like no other medium using words, sounds, video, or motion graphics.
Client Testimonials
There’s nothing more powerful than establishing trust in your business through a testimonial video.
Store Tours
Show your audience the offerings at your physical storefront with a captivating store tour.
Instructional/Training Purposes
Creatively enter your audience’s imagination with your cause, service, or brand’s message through paid broadcasts.
Crowdfunding Campaigns
Leverage your social networks with your video and get your idea off the ground through crowdfunding.
Press Releases
Release important news or company updates relevant to your audience through the power of video.
Creative Ways to Use Video Marketing
At the end of the day, you need to understand this:
Video marketing is no longer the fuzzy dice hanging from the rearview mirror. Instead, it has become the car’s engine.
Even if you aren’t a mechanic, you can probably recognize that’s a profound change.
But it is also one you can capitalize on – if you do it well.
Now, we don’t want to milk the whole “being psychic” thing (more than we already have), but we’ll bet you don’t have professional videography capabilities and the time to commit to proper video marketing.
That’s unfortunate, but here’s some good news:
We do.
Don’t tarnish your company’s reputation with poor-quality, ineffective branded videos! Instead, contact our team at CP Solutions and have us do it for you. We can work together to determine your goals and needs, and then we’ll storyboard, shoot, and edit your videos so you end up with a product you actually like and are proud to have on your website.
For more information, simply give us a call and we’ll be happy to chat with you.
Professional Video Marketing Services for Your Business
At the end of the day, you need to understand this:
Video marketing is no longer the fuzzy dice hanging from the rearview mirror. Instead, it has become the car’s engine.
Even if you aren’t a mechanic, you can probably recognize that’s a profound change.
But it is also one you can capitalize on – if you do it well.
Now, we don’t want to milk the whole “being psychic” thing (more than we already have), but we’ll bet you don’t have professional videography capabilities and the time to commit to proper video marketing.
That’s unfortunate, but here’s some good news:
We do.
Don’t tarnish your company’s reputation with poor-quality, ineffective branded videos! Instead, contact our team at CP Solutions and have us do it for you. We can work together to determine your goals and needs, and then we’ll storyboard, shoot, and edit your videos so you end up with a product you actually like and are proud to have on your website.
For more information, simply give us a call and we’ll be happy to chat with you.
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