Events & News
As you know, CP Solutions is committed to providing you with the best possible digital marketing services – all in the name of helping you take your company to the next level.
In order to achieve our mission, our agency’s senior leaders—Lori Hibma (CEO) and Tyler Cady (COO)–continually find new ways to help share tips and lessons learned from their extensive experience working in marketing operations.
And you can benefit when you keep up with this dynamic duo!
We’ll keep updating this page, so make sure you bookmark it and keep coming back. When you do, you will see what our C-Suite executives have going on – and how you can take advantage of their expert insight to drive your business to new heights!
The Digital Opps Podcast (2/20/2020)
All marketing, regardless as to the industry, has its respective challenges. In the case of medical marketing, a prime hurdle is HIPAA regulations.
HIPAA might be great for protecting the privacy of patients, but it makes for some definite headaches when your goal is to market a medical practice.
Fortunately, industry experts—like our own Lori Hibma—know what it takes to work within established limitations.
When Lori was interviewed on The Digital Opps Podcast by Michael David Winn (Chief Digital Officer of Digital Opps), she dropped a lot of knowledge and answered essential questions like:
- What are challenges doctors face in online advertising and HIPAA regulations?
- What can get your ad kicked out or contribute to poor performance?
- What can medical professionals do that works?
- How can you work within limitations established by HIPAA regulations?
- Intent-based search, paid social media ads – what’s working?
To get the answers to these questions and learn even more from an agency leader who’s been helping medical practices across the U.S. connect with their ideal patients, check out this episode of The Digital Opps Podcast today!