Does Your Marketing Need Cosmetic Surgery?
Dr. Lisa Learn does exceptional work as one of South Florida’s premier plastic surgeons. Her keen eye for aesthetics helps her deliver impressive results for her clients—but it was also telling her that her website could use a bit of a facelift, too.
CP Solutions took up the challenge and helped her with a thorough refresh of her digital marketing strategy—one that’s now helping her bring in more clients than ever.
Foot & Ankle Center of Oklahoma
98% increase in new site visitors
157% increase in returning site visitors
43% Increase in calls to the office from local listings
100% increase in social media referrals
A new conversion-focused website and local search optimization have helped drive a significant surge in the quantity and quality of web traffic. New site users increased by 98% in less than a year, organic search traffic is up 39 percent, and direct calls to the office from her local listings are up 43 percent.
But it’s not just about total traffic, or even appointment requests. When we developed our digital marketing strategy, we wanted to make sure we were targeting the specific service areas Dr. Learn wanted to grow.
One pain point in particular? Clients who forget to schedule return appointments for recurring services like Botox or facial rejuvenation. We set up automated campaigns using segmented lists from her client database. Now, appointment recall reminders and relevant, targeted e-mails are sent to her existing clients automatically, at just the right time, based on their previous appointments and purchases.
Key services and products were consistently highlighted in blogs, social media, and broadcast e-mails as well. As a result, referral traffic to her website from social media accounts increased by 100% (in other words, doubled) between October 2017 and July 2018.
Now, Dr. Learn has a digital marketing strategy that looks great inside and out!
Increase In New Site Visitors
Increase In Returning Site Visitors
Increase in calls to the office from local listings
Increase In Social Media Referrals
Why Patients Choose Dr. Lisa J. Learn
I hated the hereditary bags under my eyes. I finally decided to do something about it. My 65th birthday gift from my husband was the go-ahead to have the surgery. I was very apprehensive about the procedure for a lower blepharoplasty. I had several consultations but when I met Dr. Learn I knew she was the doctor I would choose. Great decision! She was amazing and I felt relaxed and confident in her and her staff. I am absolutely thrilled with my recovery and results!
– Leslie F.
“I can’t say enough about my experience with CP Solutions! They’ve definitely increased my business. The team is exceptional, easy to work with, and obviously know what they’re doing. I’m happy to have the opportunity to work with the best!”Dr. Lisa Learn