Knowledge is power. Ready to get intellectually swole?
Welcome to the Gym!We want you to have the knowledge you need to make informed decisions to properly market your business. Let us be your marketing workout buddy. You can find information and tips to help guide your decisions here in the CPS Insider.
Are You Speaking Your Customers’ Language?
Language is about more than just English or Spanish. If you don’t know the way your customers talk and think—the words they use, how they describe things—how can you expect to sell to them effectively?
Brand Loyalty’s Role in Your Marketing Efforts
People can be fiercely defensive of the strangest things. Sure, you probably get someone taking a stand on the matters which are near and dear to the heart. Family, religious beliefs, political opinions? Yep, those all make sense. After all, they are...
8 Ways to Tell if Your Digital Marketing Plan is Working
A good plan requires three things: an established goal, the actions to reach it, and the flexibility to change course as needed. A big part of that flexibility is knowing whether the actions you’re taking are making progress. Not having that knowledge is...
Tyler Cady
“Not everyone can be mistake-free like me.” -Tyler Cady One of the first things you notice about Tyler Cady after meeting him is his sense of humor. He likes to have fun! He’s not above cracking a friendly joke at a teammate’s (usually Cody’s) expense—though to his...
New Website? Time to Start Planning Version 2.0!
It’d be great if you could design a website and then walk away knowing it will be relevant forever. Of course, it would also be great if Ryan Gosling returned our phone calls, but that’s not happening either. (C’mon, Ryan, call us back!) If you’ve been...
Squarespace, Wix, or WordPress: Which is Best? [2019 Guide]
Our advancing technology offers advantages, but also disadvantages. It brings powerful software to help automate your business—alongside the added headaches of finding the right option for your organization. Website platforms, much like other types of software, are...
How a Website Improves Your Bottom Line [Financial Improvement]
Whether you’re a one-woman show or a multinational corporation, if you want to succeed in business in 2017 you probably need a website. Your bottom line will show a HUGE improvement with the right website. That doesn’t mean your website has to be big, expensive, and...
#1 Question to Ask Your Web Design Agency
You know you need a website, or at the very least a new one. What you currently have just isn’t cutting it, its not bringing in the business, and isn’t presenting your company in the professional, compelling way it should—especially compared to your competitors. And...
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