Knowledge is power. Ready to get intellectually swole?Welcome to the Gym!
We want you to have the knowledge you need to make informed decisions to properly market your business. Let us be your marketing workout buddy. You can find information and tips to help guide your decisions here in the CPS Insider.
There is more than a fair amount of art when it comes to marketing a business online. After all, most components contain some combination of words, pictures, and video – all of which are creative endeavors. However, there is more science behind effective marketing than you might realize, even in the artistic elements.read more
4 Steps to Finding Your Brand’s Voice(and Why Personality Matters)Check Check, One Two… So how is your brand voice? Is it where you’d like it to be? “Hold up!” we hear some of you say. “I came here to find my brand voice. I don’t have one yet!’ Well, the funny thing...read more
Why Brand Ambassadors are so Important for Your Business Almost as good as being ambassador to the Bahamas! Listen up! Today we are talking about brand ambassadors and why they are so important for growing your business. And we’re going to kick this off by...read more
If you’re looking for a summer destination, West Michigan beaches and beach towns are the way to go! The staff of CP Solutions runs down their list of favorite places to go for sun, sand, and water.read more
You can’t expect great results from your marketing without doing your prep work! Here are four foundational steps to help get you organized.read more
Google AdWords can be an excellent tool for increasing web traffic and enlarging your online presence in your area, so it pays to be employing the best strategies possible. The team at CP Solutions discusses ways to boost Google AdWords results.read more
Best Places to Eat & Drink in West Michigan [According to Our Staff] As a staff, we have some strong opinions about where to grab a cold drink and a bite to eat! And it’s not like there’s a shortage of options, either. Roughly half the CP Solutions...read more
Brace yourself for this one, folks: Being the best—no matter if we’re talking about having a superior product or offering amazing services—is not always good enough. In all actuality, sometimes it’s not even close to being good enough. Case in...read more
Every workplace has that one employee who will take some creative liberties on things—one who, when asked to share a fun fact for a team building exercise, will make up a story about diving a plane into the Gulf of Mexico. Don Huntley, our video marketing...read more