Knowledge is power. Ready to get intellectually swole?Welcome to the Gym!
We want you to have the knowledge you need to make informed decisions to properly market your business. Let us be your marketing workout buddy. You can find information and tips to help guide your decisions here in the CPS Insider.
There are many examples—both remarkable successes and spectacular failures—of instances wherein people use promotional methods that are, well, less than conventional. You can learn from their experiences when considering how to promote your own brand. Of course, the team at CP Solutions also knows a thing or two about brand promotion and would be happy to help you out!read more
There is more than a fair amount of art when it comes to marketing a business online. After all, most components contain some combination of words, pictures, and video – all of which are creative endeavors. However, there is more science behind effective marketing than you might realize, even in the artistic elements.read more
4 Steps to Finding Your Brand’s Voice(and Why Personality Matters)Check Check, One Two… So how is your brand voice? Is it where you’d like it to be? “Hold up!” we hear some of you say. “I came here to find my brand voice. I don’t have one yet!’ Well, the funny thing...read more
Meet Sarah Baar “I contain multitudes.” Sarah, one of our account managers, got a little philosophical when we chatted about what to include in the very blog you’re reading now. (Which is pretty easy to do when you’re a Whitman fan.) Nonetheless, the...read more
Why Brand Ambassadors are so Important for Your Business Almost as good as being ambassador to the Bahamas! Listen up! Today we are talking about brand ambassadors and why they are so important for growing your business. And we’re going to kick this off by...read more
If you’re looking for a summer destination, West Michigan beaches and beach towns are the way to go! The staff of CP Solutions runs down their list of favorite places to go for sun, sand, and water.read more
You can’t expect great results from your marketing without doing your prep work! Here are four foundational steps to help get you organized.read more
Our client services coordinator, Amanda Roth, loves learning about clients and helping them achieve their goals. Even more so, she loves spending time in the great outdoors with her dog, Ranger, and being active – no matter if that means hiking, horseback riding, or snowmobiling.read more
Google AdWords can be an excellent tool for increasing web traffic and enlarging your online presence in your area, so it pays to be employing the best strategies possible. The team at CP Solutions discusses ways to boost Google AdWords results.read more