Knowledge is power. Ready to get intellectually swole?Welcome to the Gym!
We want you to have the knowledge you need to make informed decisions to properly market your business. Let us be your marketing workout buddy. You can find information and tips to help guide your decisions here in the CPS Insider.
The Value of Networking Here’s a simple fact: No matter whether you’re looking for new business opportunities or a new career, your network can be vital to your professional success. The importance of networking is obvious for someone seeking employment...read more
If you invest in anything, you want to know what kind of return it makes for your efforts. That’s just a tenet of good business! When it comes to your website and local footprint, you can try to monitor success by surveying those who come through your door....read more
You don’t choose businesses that don’t have positive online reviews. Why should your customers?There are, of course, many factors that play into this, but you simply must be found online if you want your business to succeed in this day and age. Most companies...read more
There are many examples—both remarkable successes and spectacular failures—of instances wherein people use promotional methods that are, well, less than conventional. You can learn from their experiences when considering how to promote your own brand. Of course, the team at CP Solutions also knows a thing or two about brand promotion and would be happy to help you out!read more
There is more than a fair amount of art when it comes to marketing a business online. After all, most components contain some combination of words, pictures, and video – all of which are creative endeavors. However, there is more science behind effective marketing than you might realize, even in the artistic elements.read more
4 Steps to Finding Your Brand’s Voice(and Why Personality Matters)Check Check, One Two… So how is your brand voice? Is it where you’d like it to be? “Hold up!” we hear some of you say. “I came here to find my brand voice. I don’t have one yet!’ Well, the funny thing...read more
Why Brand Ambassadors are so Important for Your Business Almost as good as being ambassador to the Bahamas! Listen up! Today we are talking about brand ambassadors and why they are so important for growing your business. And we’re going to kick this off by...read more
If you’re looking for a summer destination, West Michigan beaches and beach towns are the way to go! The staff of CP Solutions runs down their list of favorite places to go for sun, sand, and water.read more
You can’t expect great results from your marketing without doing your prep work! Here are four foundational steps to help get you organized.read more