Stay Ahead of the Curve on Industry Updates
In the world of digital marketing, things can change in an instant.
Google’s search algorithms, in fact, get updated almost constantly. And while the vast majority of these updates are incremental changes and refinements, major updates (which can happen a few times per year) could lead to much more dramatic shifts in your page rank, search traffic, and—ultimately—the number of customers calling your office or walking through your doors.
On top of that, the best current practices in the field of marketing are also quite dynamic, often changing whether or not Google is updating its algorithms at the time.
So what are you to do? How can you possibly keep up with all of this??
Fortunately, the CP Solutions team is here to help you stay ahead of the curve! Our weekly updates keep you informed about the current state of the digital marketing world, with need-to-know alerts about trends and shifts that could impact the success of your digital strategy.
Check back often, and if at any point you feel you need the collective wisdom of our expert digital marketing team in your corner, don’t hesitate to give us a call at (833) 622-0907.
What Does Google Going "Mobile First" Mean for Your Business? (It's Happening July 1!)
We’ve said it before, and we’ll say it again:
Your website needs to both look AND perform well on mobile platforms.
Sure, it makes complete sense when you consider how often everyone searches for everything on their phones, but there’s more to the story…
Starting July 1, the world’s leading internet search company—a little start-up you might have heard of called Google—will be indexing all new sites using “mobile-first indexing.”
Okay, so what does that mean?
Well, let’s get the scoop straight from the horse’s mouth:
And Google further explains that they don’t use a “separate mobile-first index.”
Accordingly, all websites—regardless if they, for whatever reason, only have mobile or desktop versions—are ranked in the same search engine results pages (SERPs).
When they are ranked, all new sites will be done so based on their mobile versions.
But what about existing websites?
Great question! At this time, older sites are indexed through desktop-first indexing—at least until they are deemed to be ready for the new practice.
So how does that happen?
Google will continue to monitor and evaluate pages, and then notify owners through Search Console once they make the grade.
Alright, so what do YOU need to do?
Essentially, nothing. Google is, as always, looking at everything and deciding what needs to be done. At the same time, though, it’s in your best interest to ensure your site is optimized for the best possible mobile user experience.
The best way to do that?
Our team works hard to keep on top of current trends (like this one) and provide you with a customized site you’re proud to call your own.