The Premier-Holland Digital Marketing Agency

Time has proven this belief to be absolutely true! 

More than that, time has also shown that it’s possible to have a lot of fun while doing so. 

Of course, it’s not hard to have fun when you’re a part of the greater Holland community – after all, this is a city proud to be home of the world’s largest tulip festival. 

Now, we know the notion of “work hard, play hard” has become cliché, but that doesn’t make it any less true at CP Solutions! 

Sure, we fully embrace the second half of that saying, but we certainly don’t neglect the first half. 

In fact, our team will always go the extra mile—no, we don’t pay our writers on a “per cliché used” basis—for you and your company. We strive to ensure that you are happy with your marketing efforts and, perhaps more importantly, that they are actually working for you. (Often, the two go hand-in-hand.) 

When you partner with CPS, we use our collective talents, experience, and constant learning to create effective, customized marketing strategies – and then implement them so you see results. 

Before we do, however, we start with a focus on you and ask questions like: 

The answers you give might be quite different from ones we’d hear from even a competitor in your industry to say nothing those in completely different business areas. 

This means there can be no such thing as one-size-fits-all in the marketing field. 

Since we will need to customize your marketing strategy, we take time upfront to get to know you, your brand, and your goals. To get the best possible picture, we ask strategic questions – ones that are both “forest” and “trees” in nature. 

Trust us, being able to see both the big picture and tiny details can make a world of difference. 

On top of that, we do our own due diligence. This means researching your industry, the local market, your target customers, competitors, and more. 

Truly great marketing can only arise from this kind of close relationship and in-depth knowledge and understanding. 

Our agency’s vision is basically to do everything possible to make your marketing plan a success. That makes you happy and, in turn, that makes us happy. 

So how exactly do we accomplish this? 

Easy, we follow our guiding principles of

Combined, we refer to this as C² E² (Communication, Customer service, expect Excellence, and Endorse creativity). 

These four key attributes are the core of our team’s philosophy – and they help us set the bar high and continually look for ways to make your business grow. 

In addition to C² E², a big part of our culture is an “all for one and one for all” attitude that we believe brings out the best in every one of us.  

We care about each other, care about what we do and how we do it, and most importantly, care about you and your business.  

Further, we are dedicated to staying on top of the latest trends, which is why we make sure to never stop learning. We are always looking for new tools, training in new areas, and digging deep to find every possible way that we can help you even more.  

In doing so, we will continue to provide you with services that exceed expectations and position you as a leader in your industry.  

When all is said and done, the results speak for themselves. 

Now, this has pretty much always held true in the business world, but it applies even more today than ever before. 

Why is that? 

Easy – the internet. 

Think about it like this: 

How do you find new businesses when you need a product or service?  

We’ll be the first to admit that we aren’t always right, but our guess is that you pull your phone out and search online for what you need. 

Well, your potential customers do the exact same thing when searching for whatever product or service your company offers. 

Here’s the deal, though – you probably don’t venture much further than the first or (maybe) second page of results, right? 

Accordingly, neither are your potential customers. 

Alright, so what does this mean? 

Basically, that you need your business to be on the first page of search results. Even better is to be in the coveted Google “three-pack.” 

That might seem as though it’s impossible, but we have some good news: 

We’ve gotten clients into the three-pack, and we’d love the opportunity do the same for you and your business. 

To make sure your business is found online, we start by evaluating your existing website.  

Well, actually let’s back up a step – we start by making sure you have a website. (Even though it’s 2018, you’d be surprised…) 

Assuming you do already have a site, we assess how it performs and its overall design and structure. If we determine it works for your purposes, we’ll tell you as much. If you could generate more leads and business from an upgrade or replacement, we’ll recommend it. 

Let’s say you do decide your company needs a new site, then our team will go to work designing and developing one that is both user-friendly and visually-appealing.  

Naturally, your new CPS site will need various elements – such as compelling content, striking graphic designs, and engaging videos. 

Fortunately, we have an expert team of writers, graphic designers, and videographers! 

(Our creative professionals love crafting everything your site needs, which works out quite well for all parties involved.) 

Your website’s performance is important to us. We want it to garner as many leads and new business as possible for you. Because of this, we track various metrics and then analyze them to determine site performance and identify any opportunities for improvement. 

To help ensure that those numbers are as healthy as possible, our team performs the best current local SEO practices. Basically, local SEO work is done so people within the Holland community—or any other area—will easily find your business. 

Your website is an essential part of marketing in 2018, but it’s not the be-all and end-all. 

You need to connect with your customers—both present and future—and take measures to drive traffic to your website. 

Okay, that’s great and all, but how do you actually do that? 

Simple – online advertising, email marketing, and social media marketing. 

Those off-site marketing efforts are huge in connecting with people and directing them to visit your website.