Work with Grand Rapids’ Top Marketing Agency!

From a thriving downtown scene to yearly expansion in surrounding areas such as Grandville and Wyoming, there are plenty of ways to set up shop and make your mark.

But increased opportunity also means increased competition.

In a growing marketplace, it becomes increasingly difficult to stand out and above the crowd. This is especially true in a digital landscape where the playing field can be much more level than it is in real life.

That’s where CP Solutions comes in. If you have grand ambitions in the Grand Rapids area, we have multiple and novel ways of getting you seen online.

What kinds of businesses do we help at CP Solutions? 

Well, what have you got? 

From landscapers to plastic surgeons, from accountants to martial artists, we have helped digitally empower many businesses in the West Michigan region shine online.  

Our team of creative and technical experts will work with you to understand the ins and outs of your goals. We then translate that into an effective, dynamic strategy that is not only customized to you, but ready to change and grow with your needs. 

Just like there’s no one perfect route for a Grand Rapids brewery crawl, there is no one absolute way to digitally market a business. 

A good digital marketing strategy often contains a multitude of different elements that frequently interact with each other. Our job is to determine the best mix and concentrations of these elements that will bring the maximum benefit to your business. 

It’s an ever-changing process, but we’re a flexible company. 

Here are just a few of the many approaches we consider when it comes to optimizing a company’s digital presence: 

We know; this one’s obvious. A website is the first thing you likely thought of. You might even already have one! 

But hear us out. 

As we mentioned above, you need to stand out in a crowded arena. A bare-bones, cookie cutter template from Rectanglespot or whatever they’re called is not going to cut it in a competitive market.  

And if it doesn’t contain the answers to the needs and questions your potential customers have? Hoo boy. 

A good website must not only have a fresh, unique look that carries your brand; it must also provide informative value to your audience in a way that will draw them from an onlooker to a converted customer or client. 

And it must be functional on both computers and mobile. If your website is not adaptable to small screens, you’re failing to reach devices that are now more than half the total traffic and growing. 

Our web design team at CP Solution builds custom websites from the ground up. Not only do they look unlike other sites you might find in Grand Rapids, but we make them work the ways visitors expect and fill them with the content that gets them tapping your phone number. 

When someone visits your website, it should answer three main questions above all: 

• Where am I? 
• What can I do here? 
• Why should I do it? 

We’ll supply those answers, and you’ll look good doing it. 

Your website is your home base, but it’s far from the only place online where you should be involved. 

The Internet has a plethora of additional resources for guiding people to what they need. Feel a sudden, insatiable need to learn something? Search “museums” around here and Google will pull up its own listings of places such as the Grand Rapids Public Museum or the Gerald R. Ford.  

Not only that, it will likely pull up Yelp reviews, TripAdvisor reviews, and local directories.  

There’s a lot out there that can have your information on it, whether you know it’s there or not! Making sure those listings are saying the right stuff is a big key to funneling more people toward your business. 

Your listings on Google are a crucial element of your digital marketing. We’re not talking about the standard links that show up in a search (although those are important, too). We’re talking about that “3-pack” that shows up with a map when you search something like “restaurants in Grand Rapids.” 

You want to be in that 3-pack. 

So how do you get there? 

It’s about being seen highly in the eyes of Google’s cold, metal algorithm.  

There are a few parts to this. One of them is having reliable information through the Internet. Are your address, phone number, name, and hours consistent? 

Another is having a good reputation. Are people rating you well and consistently? Especially on your Google listing? 

There are some more elements to it than this, but these are a good start. 

We have tools that make consistency of information much less of a frenzied dig and more of a steady broadcast.  

We also pay attention to the reviews you receive across listings and provide resources for encouraging happy customers to leave more. Want to text someone right after they leave with a link to your review site? We can do that. 

With local SEO and reputation management, we can fight the competition and punch up the ranks into that 3-pack. 

Your website is your home base, but it’s far from the only place online where you should be involved. 

The Internet has a plethora of additional resources for guiding people to what they need. Feel a sudden, insatiable need to learn something? Search “museums” around here and Google will pull up its own listings of places such as the Grand Rapids Public Museum or the Gerald R. Ford.  

Not only that, it will likely pull up Yelp reviews, TripAdvisor reviews, and local directories.  

There’s a lot out there that can have your information on it, whether you know it’s there or not! Making sure those listings are saying the right stuff is a big key to funneling more people toward your business. 

Your listings on Google are a crucial element of your digital marketing. We’re not talking about the standard links that show up in a search (although those are important, too). We’re talking about that “3-pack” that shows up with a map when you search something like “restaurants in Grand Rapids.” 

You want to be in that 3-pack. 

So how do you get there? 

It’s about being seen highly in the eyes of Google’s cold, metal algorithm.  

There are a few parts to this. One of them is having reliable information through the Internet. Are your address, phone number, name, and hours consistent? 

Another is having a good reputation. Are people rating you well and consistently? Especially on your Google listing? 

There are some more elements to it than this, but these are a good start. 

We have tools that make consistency of information much less of a frenzied dig and more of a steady broadcast.  

We also pay attention to the reviews you receive across listings and provide resources for encouraging happy customers to leave more. Want to text someone right after they leave with a link to your review site? We can do that. 

With local SEO and reputation management, we can fight the competition and punch up the ranks into that 3-pack. 

The services available at CP Solutions are much more extensive than what we have discussed above. Our work also includes:

• Email Marketing
• Graphic Design
• Videography
• Online Advertising (e.g. Google AdWords, Facebook Ads)
• Content marketing

The benefit of having all these areas of digital marketing under one roof becomes clear when you see how they all intertwine and amplify each other. It’s downright powerful.

And as we work further with you and your staff and learn more about the goals and plans you have for your business, we shift that power to grow and focus it in the ways that lead to more and better leads, which opens the way to higher success!

We don’t just set and forget, either. Each month, we monitor the results of recent choices and campaigns, tweaking and building a strategy to bring in optimal results. We share this with you on the front lines, of course, and use your insight to guide your digital path as well.