Videos on ALL Platforms
All marketing elements have their respective roles—which is why you need a comprehensive, organized marketing strategy—and one of the most versatile is video.
In addition to versatility, videos are also highly effective. Consider the following:
Including videos on landing pages increases conversion rates by approximately 80%
64% of internet users (which is basically everyone nowadays…) are more likely to buy a product online after watching a video
In search engine results, an overwhelming majority (over 70%) of pages in the top-100—for pretty much any keyword—contain at least one video
Videos help drive more people to your website, as companies that use video have 41% more web traffic from searches than those who don’t
Putting a video in your marketing email leads to 200-300% increase in click-thru rates
Similarly, emails featuring video content have remarkable conversion rates—almost 50%!
4 out of 5 people are more likely to recall video ads watched in the previous 30 days
(Statistics courtesy of this Forbes article.)
Clearly, you’re missing out if you don’t incorporate videos in your content, on social media platforms, and in marketing emails.
Why Videos Work
Why Videos Work
Okay, so why are videos so effective?
They grab attention.
In fact, 3 out of 5 people will watch a video before reading any text on a webpage.
(That still leaves 40% who read first—which means you need to mind your marketing copy!)
They are easier on our brains.
We don’t think about this too much, but we really ask a lot out of our brains. And because they are constantly processing so much information, our brains like it when we make things easy for them. Visual representations are processed only about 60,000 times faster than text.
They are better suited for conveying personality.
People do business with brands they A) like, B) trust, and C) find to be credible. Emotion and personality go a long way towards establishing all of those—and video can convey those factors in ways text simply cannot.
They are more memorable.
Since videos are both visual and auditory in nature, we tend to remember them better than we do text or voice alone. As noted in the final bullet point above, 80% of people can recall video ads a month after watching them. (Wouldn’t it be cool if they were remembering your video??)
They are great for both informing and entertaining.
As we noted up in the intro, we’re talking about an extremely versatile medium, one which can inform, entertain, instruct, or perform any of a variety of functions for your business and brand.
They grab attention.
In fact, 3 out of 5 people will watch a video before reading any text on a webpage.
(That still leaves 40% who read first—which means you need to mind your marketing copy!)
They are easier on our brains.
We don’t think about this too much, but we really ask a lot out of our brains. And because they are constantly processing so much information, our brains like it when we make things easy for them. Visual representations are processed only about 60,000 times faster than text.
They are better suited for conveying personality.
People do business with brands they A) like, B) trust, and C) find to be credible. Emotion and personality go a long way towards establishing all of those—and video can convey those factors in ways text simply cannot.
They are more memorable.
Since videos are both visual and auditory in nature, we tend to remember them better than we do text or voice alone. As noted in the final bullet point above, 80% of people can recall video ads a month after watching them. (Wouldn’t it be cool if they were remembering your video??)
They are great for both informing and entertaining.
As we noted up in the intro, we’re talking about an extremely versatile medium, one which can inform, entertain, instruct, or perform any of a variety of functions for your business and brand.
Not All Videos Are Equal!
Now, when we talk about videos, an important consideration is this:
Quality matters.
Sure, you don’t need Steven Spielberg to direct your video or have a team of Hollywood video editors working for you, but if your video looks like something your five-year-old accidentally filmed, it will damage your professional reputation.
Fortunately, we have some good news:
You don’t need to go out and purchase expensive specialty equipment for a great-looking video!
In fact, you can take quality video even from your smartphone—especially if you have a newer model.
We can attest to this because our video editing services are used by many clients who film videos on their Apple or Android phones.
(Of course, it helps that we provide a guide on best practices for video.)
Where Can They Find Your Videos?
Along with quality, another important consideration is where your videos are found—and the simple fact of the matter is this:
They should be everywhere!
Well, not literally “everywhere,” but you’ll see what we mean in just a moment.
As we’ve established, videos need to be a major component in your marketing plan. And, again, your marketing plan should be comprehensive and connected.
That all means you should have videos on a range of platforms:
YOUR WEBSITE & BLOG
Yes, you absolutely need engaging content on your site and in your blog. The words your writer prepares for you need to keep a reader’s eyes moving down the page and to an effective call-to-action (CTA).
Your videos can supplement well-written copy.
Think back to those statistics we shared earlier. Remember how conversion rates go up and people are more likely to make purchases after watching videos?
That’s what you want!
Even better, an embedded video can help improve “time spent on page” metrics. Why is that important? Well, because Google and other search engines use a variety of factors to establish their rankings—and this is one of the most important.
Sure, it’s not quite this simple—which is why you might want to consider having experts handle it for you—but you can boost SEO with the higher amount of time users spend on your site. All while getting greater response from your target market!
YOUR SOCIAL MEDIA PLATFORMS
Videos get 1,200% more shares than text and images combined. People love sharing content on social media and, more importantly, people love sharing videos.
We can’t imagine that’s groundbreaking news for you, but wouldn’t you love it if they were sharing your videos?
Here’s the thing:
If you want people sharing your videos, you need to make it as easy as possible—and, in this day and age, there’s almost no easier way of doing that than posting them on social media platforms.
As we talk about video and social media marketing, something you should consider is length.
See, when posting videos on social media platforms, they should be shorter in nature than the ones you host on your YouTube channel. (Hold that thought for one second!)
So, do they need to be around 30 seconds? Less?
No, not necessarily. But you still want to save the 5-minute (and longer) videos for other platforms, such as your website and, of course, YouTube—which is a great segue to…
YOUR YOUTUBE CHANNEL
When you consider the fact that 60% of people prefer online video platforms over live TV nowadays, it’s easy to start seeing why this is an outstanding way to build and promote your brand.
Further, if your target market skews younger, you can likely bump that number up. After all, YouTube has a higher engagement rate—particularly in regard to mobile content—with 18-49 year-olds than with either cable or broadcast TV.
On top of all that, more than 1 billion hours of video are watched every day on YouTube.
Again, that’s 1 BILLION hours EVERY day!
Creating (and maintaining!) your brand’s YouTube channel allows you to build credibility, establish brand loyalty, engage with your target market, and even drive more traffic to your website.
For this to work at peak effectiveness, you need to regularly update your channel with fresh videos. And, going back to one of our earlier premises, those videos need to have professional-caliber look and sound if you want to present your brand in the best possible light.
Helping You Create Amazing Video Marketing Content
As we’ve noted, it’s fairly easy to create decent videos using smartphones, but keep in mind that you need to be strategic with your video marketing efforts.
If your videos do not align with your overall branding, it turns off your potential customers.
Remember, people develop certain expectations when it comes to your brand and any inconsistencies (especially consistent inconsistency…) tarnishes your reputation.
For the results you want to see, your videos need to be scripted and planned—okay, some people are great with improvisation, but this tends to be the exception (not the rule)—and then carefully edited to ensure a fantastic final product.
Not sure you can handle all that on your own? No worries:
See, our team excels in making you look good. They’ve done it for other businesses just like yours and would be happy to do it for you, too. All it takes to get this ball rolling is a simple call.
If you’d like to learn more about our video services—or any of the other ways we can market your business to drive the results you want to see—just call (833) 622-0907 and we’d be more than happy to chat with you!
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