Ontraport and CP Solutions:
A Powerful 1-2 Punch

Business owners who trust CP Solutions with their marketing know this:

We work hard and utilize our various skills, talents, and experiences so you see results: more visits to your website, more calls to your business, more customers coming through the front door, etc.

There are many advantages in having CP Solutions handle the online marketing for your company, and our relationship with Ontraport is a key one.

That fact sometimes begs the following question:

Sure, you could do a quick Google search and look this up on your own, but let’s save you the time and effort that would take.

Essentially, Ontraport is a leading manufacturer of marketing automation software and has headquarters in Santa Barbara, CA.

The software they produce automates customer relationship management (CRM), provides important metrics and better tracking for performance analysis, and allows your dedicated account manager to keep a pulse on your account—thereby assuring goals are being met (or else it’s time to shift strategies and improve your marketing’s performance).

Those are all outstanding benefits of using Ontraport, but there’s even more that this company does so your marketing is everything it needs to be.

Something we’re going to cover in greater depth shortly is how this software company provides training, certification, and a variety of channels for ongoing education and learning (like through their blog, Modern Ontrapreneur magazine and podcast).

The company got its start back when Landon Roy founded it in 2006. At the time, Roy was running a different business—but then he started encountering a variety of issues basically all entrepreneurs endure. (Odds are good you might be familiar with them yourself!)

Given that Roy was unable to find an easy, slick solution that already existed, he decided to go ahead and create his own.

Using his personal, entrepreneurial experience—along with a fair amount of research—Roy developed his small business marketing automation platform. In doing so, he had a goal of making the system as user-friendly as possible.

In addition to the software Ontraport develops and maintains, the company also reflects Ray’s passion for educating and supporting entrepreneurs and marketing professionals. This is evidenced by the fact they offer training and certifications, and host conferences attended by customers and small business owners from across the nation.

They host a big, annual event called ONTRApalooza (OPLZA), wherein dozens of globally recognized marketing strategists, business experts, CEOs, and other thought leaders share their insights and perspectives to those who attend.

And speaking of attendees, a team from CP Solutions came back from OPLZA 2018 just a couple of weeks ago and are already hard at work implementing lessons learned at the event!

Beyond ONTRApalooza, the company hosts a full calendar of meet-ups and events throughout the year.

The reason that bears noting is because it’s one of the ways Ontraport keeps up to speed with the modern landscape for small businesses. By networking at such events, they can learn about new struggles and see how much progress is being made for existing ones. In turn, this allows them to create solutions.

Ontraport has won an array of awards for their software, but also for being a great place to work (which is important because happy employees are proven to consistently produce better products and services for their customers).

Ontraport lives by their stated mission:

“TO SUPPORT ENTREPRENEURS IN DELIVERING THEIR VALUE TO THE WORLD BY REMOVING THE BURDEN OF TECHNOLOGY”

“TO SUPPORT ENTREPRENEURS IN DELIVERING THEIR VALUE TO THE WORLD BY REMOVING THE BURDEN OF TECHNOLOGY”

Now, when it comes to “delivering value,” we’re inclined to think professionals just like you aim to do exactly that with the products/and or services you provide!

If this software automaton company sounds too good to be true, don’t just take our word for it:

Marketing Automation Insider considers Ontraport to be “one of the best kept secrets of business and marketing automation.”

Smart Business Trends gives Ontraport a rating of 4.4/5 stars and reports that it is “a really powerful email marketing platform that’s packed with features.”

Small Biz CRM gives the software company a rating of 4.5/5 stars and says they impress both as a CRM and as a company, too.

Partnering with Ontraport
to Better Serve You

Our CP Solutions team takes advantage of the training opportunities and resources offered by Ontraport—so we can turn around and provide you with the best possible service.

When it comes to education, we have team members who’ve spent over 17 hours digesting unique content and information during the Ontraport Academy program. In doing so, they’ve learned the keys to subjects like:

How to find more potential customers
through automation software

The essential steps for driving traffic to your website and converting clicks into customers

How to effectively follow up with
sales leads and new customers

Basically, this training program allows our marketing experts to capitalize on more than just a sliver of Ontraport’s overall functionality. Further, their step-by-step tutorials clearly lay out what it takes to generate successful sequences and campaigns for our clients.

This education has refined our collective skills and abilities to help put your company ahead of the competition—even in the most competitive markets.

Beyond educational resources, something that we find especially awesome about working with Ontraport is the support offered by their vast network of Certified Consultants. When issues arise—one consistency in life is the fact problems will happen—we are able to get quicker resolution than we’d otherwise be able to.

And that means your problems become non-issues in the shortest possible amount of time!

Partnering with Ontraport
to Better Serve You

Our CP Solutions team takes advantage of the training opportunities and resources offered by Ontraport—so we can turn around and provide you with the best possible service.

When it comes to education, we have team members who’ve spent over 17 hours digesting unique content and information during the Ontraport Academy program. In doing so, they’ve learned the keys to subjects like:

How to find more potential customers
through automation software

The essential steps for driving traffic to your website and converting clicks into customers

How to effectively follow up with
sales leads and new customers

Basically, this training program allows our marketing experts to capitalize on more than just a sliver of Ontraport’s overall functionality. Further, their step-by-step tutorials clearly lay out what it takes to generate successful sequences and campaigns for our clients.

This education has refined our collective skills and abilities to help put your company ahead of the competition—even in the most competitive markets.

Beyond educational resources, something that we find especially awesome about working with Ontraport is the support offered by their vast network of Certified Consultants. When issues arise—one consistency in life is the fact problems will happen—we are able to get quicker resolution than we’d otherwise be able to.

And that means your problems become non-issues in the shortest possible amount of time!

Ontraport and Your Email Marketing

Let’s get a little more specific about how we use Ontraport to contribute to your company’s success through email marketing.

It’s a mistake to ignore email as a marketing tool in this day and age. After all, it’s harder than ever to stay “top of mind” for your customers—there’s just too many distractions!

Well, you can break through all the noise and stand out with effective email campaigns.

Here’s the thing, though:

Email isn’t just about marketing your business.

Sure, it’s partly about that, but it’s also a way to develop and strengthen relationships with your customers. Those who feel connected and engaged are more likely to not only return for your products or services, but also recommend your company to friends and family members.

So how does Ontraport contribute to this?

As a starting point, the software can contain and manage a detailed contacts database. This is an important feature when you need to segment lists and send messages to specific demographics.

Being able to reach highly-targeted audiences allows you to provide optimal value.

At the same time, you can trust that your emails are making it to customer inboxes, courtesy of industry-topping deliverability rates.

This all probably sounds pretty amazing, and we’d understand if you’re thinking:

If Ontraport does so much, what do I need CP Solutions for?

You’re certainly welcome to use just Ontraport if you want, but you’ll miss out on the comprehensive marketing services we offer—on top of providing you with the benefits you’d receive from having your own Ontraport account.

Plus, you know, those emails aren’t going to create themselves.

At CP Solutions, we have writers and graphic designers on staff who write headlines that lead to opened emails full of compelling, impactful content and aesthetically appealing designs.

Oh, and we’ll strategically connect your emails to blog posts, webpages, campaigns, and other essential elements of your complete marketing plan.

If you’d like to learn more about Ontraport—and, in some ways, we’ve only scratched the surface here—please feel free to contact your CP Solutions team by calling (833) 622-0907.

Prefer to contact us online? No problem! Just use the online form and we’ll get back to you at the earliest possible opportunity.

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