Dr. Lisa J. Learn – Web Design
Sharing Real, Beautiful Plastic Surgery Results
Dr. Lisa J. Learn is a board certified plastic surgeon located in a highly competitive market – Fort Lauderdale, Florida.
Being pitted against so many other providers in her area, efforts were needed to help Dr. Learn stand apart from her counterparts. The beginning of this was to develop a new website, oriented around portraying the real results her patients have received and optimizing the website for quick conversions.
Search Engine Optimization
Conversion Rate Optimizaiton
One vital element of ensuring Dr. Learn’s new website was effective for conversions was based on what occurs in the back-end after a user enters the sales funnel. Customized campaigns were outlined to help aid the process for follow-up appointment reminders, a Botox recall campaign and giving assistance to their virtual consultation feature.
With these additional elements, it has helped us guarantee a structured and streamlined sales process for the practice overall.
Conversion Rate Optimization
We reference conversion rate optimization as a primary goal for Dr. Lisa Learn’s new website. A large token of this came into play near the end of our development and has been an ongoing project to ensure we’re always improving efforts.
A key piece of this has been through routinely reviewing user behavior data and heatmaps of their actions throughout the site to understand pages that still need improvement.