Chan’s Martial Arts – Web Design

Designing a Martial Arts Website

Chan’s Martial Arts is the leading studio for Tae Kwon Do and Muay Thai classes in the Holland, Michigan area. For Chan’s though, their focus is on the relationships cultured between the instructors and their students (both children and adults).

They initially had interest in a new website to help with a brand facelift. Through our initial discovery phase though; it was agreed the new website needed to share more than class information, it needed real photos and video testimonials showing the quality and character of the people found at the studio.

PROJECT DETAILS

Website Development
Search Engine Optimization
User Experience

Video Testimonials

We coordinated with Chan’s Martial Arts to determine what the right photos and videos would be to help best fit and promote their brand’s message. A large focus for us was instilling a sense of culture and community within the new website.

We accomplished this through photos we took during individual classes and video testimonials with students that are actively engaging in the martial arts program.

Designed for Mobile First

After determining the target demographic for the new website; we took steps to ensure that every element created would deliver an optimal experience.

Every photo needed to appear at high quality with low load times (2.7 seconds on GTMetrix), text needed to be easily legible and buttons needed to be easy to tap on.

Strong emphasis was placed on testing tablet and smartphones throughout all phases of our development, even post-launch.

holland martial arts phone mockup

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