Outstanding Digital Marketing
Right Here in West Michigan
  

Although we work with clients all around the country, we’ve never forgotten our roots. The magic still happens right here in Zeeland—where it all began in 2010. 

If you’re looking to promote and grow your business in West Michigan markets like Grand Rapids, Holland, Muskegon, or Kalamazoo, don’t fall into the trap of thinking you need to look to a distant coastal metropolis for help! 

You can get truly outstanding, full-service digital marketing solutions from people who live, work, and play in the same neighborhoods and communities you do.  

Google Ads Management

Make your money work smarter, not harder.

Traditional advertising relies on spray-and-pray tactics—you might get one customer for every thousand people who hear your radio ad. If you’re lucky. It’s an expensive way to do business, with a lot of money wasted on broadcasting to people who’ll never give you a second thought anyway. 

But Google Ads allows you to bid on specific keywords and use sophisticated demographic and behavior targeting to ensure your ads only appear in front of customers highly likely to be interested in your business—and you only pay if they click the ad.  

We help clients get the most out of their campaign by optimizing keyword selection, developing message strategy, building conversion-focused landing pages, and more.  

Email Marketing

Think about it—what demographic could possibly be more valuable to your marketing efforts than the people who have already willingly given you their contact info? With this demographic, you don’t have to guess if they’re interested in what you have to say. They’ve already told you, via a previous purchase, sign-up, or request for information. 

But that doesn’t mean good e-mail and database marketing is easy. When done correctly, e-mail marketing puts the perfect offer or message in front of the perfect individual at the perfect time. You can delight your best customers, engage and entice your leads, and even retarget lost opportunities. 

When done badly, though? Your e-mail gets tossed in the junk folder with the rest of the spam. And you risk losing the trust you’d gained. 

We’ll help you get the most out of your e-mail marketing with intelligent database organization and segmentation, engaging copy and graphics, automated campaigns, and more.  

Local Search

It’s all about the three pack.

The first online touchpoint between you and a potential customer isn’t necessarily your website. Often times, it’s an info box on a Google search, or a business listing on a third-party network like Yelp or Facebook.  

The importance of establishing and maintaining accurate, high-performing listings cannot be overstated. It’s like the difference between earning a bronze medal and finishing just off the podium at the Olympics. A split second can cost you your shot at immortality. And falling just outside Google’s three pack for important keywords can mean significant lost businesses for you. 

Our local search services build strong, consistent and accurate listings across the web—not just the “big boys,” but in dozens of other online nooks and crannies that contribute to your overall search rankings. That also includes reputation management services, which help you generate more positive online reviews (and respond sensitively and intelligently to less-than-favorable criticism). 

SEO Services

Get yourself on the first page—and stay there.

The importance of showing up on the first page of the Google results is one of the only things that hasn’t changed about online marketing in the last 20 years. But the way that goal is accomplished sure has! 

Old-school “black hat” strategies for search engine optimization, or SEO, weren’t very sophisticated at all: just cram a bunch of keywords all over the page, or create a bunch of bogus webpages that link to one another! 

Google’s gotten a lot slicker over the years, so that kind of approach doesn’t work anymore. (Actually, it gets actively penalized.) But in order to maximize your chances of locking down a cushy spot in the rankings, you still need to understand the technical aspects of SEO, including how search engines “crawl,” categorize, and rank pages. And you need to consistently produce high quality, trustworthy content that visitors spend time reading and other reputable websites link to.  

Fortunately, that kind of work—from both a creative and technical perspective—is one of the things we do best! 

Web Design

Your website is the foundation, the backbone, the chassis, the nerve center—pick whichever metaphor you like. The point we’re trying to make is that every component or campaign within your overall digital marketing strategy relies on a strong and functional website. 

At CP Solutions we don’t just slap a fresh coat of paint on a crumbling web structure, or pump out cookie-cutter designs based on a standard template. We code and build custom websites fully optimized to increase your web traffic and meet your business goals. 

Responsive designs and fast load times that look great on desktop and mobile? Check. 

Consistent branding and messaging across the board? Check. 

Engaging content focused on driving user behavior toward your products and services? Check. 

Integration with your e-mail campaigns, social media marketing, and local listings? Check, check, and check. 

In other words, if you want to build a website that not only looks great but actually gets you customers and business, we’re here to help you out. 

Graphic Design

Grab your customers’ attention—for all the right reasons.

Excellent and consistent branding, engaging graphics, and a clear sense of visual style are often overlooked. But they can make or break your digital marketing efforts. 

You might only get a couple of seconds to grab someone’s attention before they click away. If you want to hook them, your website and marketing campaigns need to make a striking visual impact from the very first moment. 

And of course, once you’ve got their attention, you still need to give them something to look at that’s clear and understandable, pleasant and fun to look at, and—perhaps most importantly—naturally leads their eyes to your most important calls to action. 

Good graphic design is all about effective visual communication, and our creative graphic designers agonize over the finer points of spacing, font size, colors and shapes to help you stand out from the crowd and get your message across effectively. 

Competitive Analysis

Keep your friends close (and your competitors closer).

The better you know yourself and your competitors inside and out, the better you’ll be at building effective marketing campaigns, exploiting your competitor’s blind spots, and defending your own vulnerabilities. 

Our web services team digs deep into the data to identify your own strengths and weaknesses, along with all the other major players in your market. From websites to local search presence to branding to social media – we find out who’s struggling and who’s succeeding. 

Armed with that information, you’ll be in the best possible position to get the leg up on your competitors and identify the marketing strategies likely to give you the greatest immediate ROI. 

Social Media Marketing

Like, comment, share, and subscribe your way to the top. 

When done right, social media can offer incredible rewards for your marketing investment. (Almost) everyone is on it. And you have the opportunity to engage and interact with your followers and fans in an authentic, personal way. That kind of relationship building is often what turns a casual shopper into a customer for life—and an ambassador willing to promote you to others. 

But social media can also be exhausting and discouraging, especially if you aren’t seeing much traction. Not only do you need to know how to craft an engaging post, but you need to keep doing it (and engaging with your customers online) day after day after day. 

Our social media experts can do the heavy lifting for you. We’ll help you identify the best platforms for your industry, create engaging posts and campaigns, engage your customers and get noticed (and shared) as widely as possible. 

Video Marketing

Did you know that a potential customer who watches at least one video about a product is 85% more likely to make a purchase than one who doesn’t? It’s true.  

Videos also get significantly more likes and shares on social media than other types of content, and they drive up conversion rates substantially when they appear on landing pages. 

But it’s not enough to just sit in front of a camera, hit “record,” and start rambling. We help you construct great, informative and effective video marketing content—from conception and scripting to editing and production. 

Need ideas? Bios, product showcases, testimonials, virtual tours, and customer FAQs are all great topics for engaging video.  

If you’re in the area, we invite you to stop by!

Address

201 W Washington Ave Ste 135
Zeeland, MI 49464

Phone

(833) 622-0907

Hours

Mon-Fri, 8am-5pm EST

Although we work with clients all around the country, we’ve never forgotten our roots. The magic still happens right here in Zeeland—where it all began in 2010. 

If you’re looking to promote and grow your business in West Michigan markets like Grand Rapids, Holland, Muskegon, or Kalamazoo, don’t fall into the trap of thinking you need to look to a distant coastal metropolis for help! 

You can get truly outstanding, full-service digital marketing solutions from people who live, work, and play in the same neighborhoods and communities you do.  

Google Ads Management

Make your money work smarter, not harder.

Traditional advertising relies on spray-and-pray tactics—you might get one customer for every thousand people who hear your radio ad. If you’re lucky. It’s an expensive way to do business, with a lot of money wasted on broadcasting to people who’ll never give you a second thought anyway. 

But Google Ads allows you to bid on specific keywords and use sophisticated demographic and behavior targeting to ensure your ads only appear in front of customers highly likely to be interested in your business—and you only pay if they click the ad.  

We help clients get the most out of their campaign by optimizing keyword selection, developing message strategy, building conversion-focused landing pages, and more.  

Email Marketing

Building trust requires staying in touch.

Think about it—what demographic could possibly be more valuable to your marketing efforts than the people who have already willingly given you their contact info? With this demographic, you don’t have to guess if they’re interested in what you have to say. They’ve already told you, via a previous purchase, sign-up, or request for information. 

But that doesn’t mean good e-mail and database marketing is easy. When done correctly, e-mail marketing puts the perfect offer or message in front of the perfect individual at the perfect time. You can delight your best customers, engage and entice your leads, and even retarget lost opportunities. 

When done badly, though? Your e-mail gets tossed in the junk folder with the rest of the spam. And you risk losing the trust you’d gained. 

We’ll help you get the most out of your e-mail marketing with intelligent database organization and segmentation, engaging copy and graphics, automated campaigns, and more.  

Local Search

The first online touchpoint between you and a potential customer isn’t necessarily your website. Often times, it’s an info box on a Google search, or a business listing on a third-party network like Yelp or Facebook.  

The importance of establishing and maintaining accurate, high-performing listings cannot be overstated. It’s like the difference between earning a bronze medal and finishing just off the podium at the Olympics. A split second can cost you your shot at immortality. And falling just outside Google’s three pack for important keywords can mean significant lost businesses for you. 

Our local search services build strong, consistent and accurate listings across the web—not just the “big boys,” but in dozens of other online nooks and crannies that contribute to your overall search rankings. That also includes reputation management services, which help you generate more positive online reviews (and respond sensitively and intelligently to less-than-favorable criticism). 

SEO Services

Get yourself on the first page—and stay there.

The importance of showing up on the first page of the Google results is one of the only things that hasn’t changed about online marketing in the last 20 years. But the way that goal is accomplished sure has! 

Old-school “black hat” strategies for search engine optimization, or SEO, weren’t very sophisticated at all: just cram a bunch of keywords all over the page, or create a bunch of bogus webpages that link to one another! 

Google’s gotten a lot slicker over the years, so that kind of approach doesn’t work anymore. (Actually, it gets actively penalized.) But in order to maximize your chances of locking down a cushy spot in the rankings, you still need to understand the technical aspects of SEO, including how search engines “crawl,” categorize, and rank pages. And you need to consistently produce high quality, trustworthy content that visitors spend time reading and other reputable websites link to.  

Fortunately, that kind of work—from both a creative and technical perspective—is one of the things we do best! 

Web Design

Your website is the foundation, the backbone, the chassis, the nerve center—pick whichever metaphor you like. The point we’re trying to make is that every component or campaign within your overall digital marketing strategy relies on a strong and functional website. 

At CP Solutions we don’t just slap a fresh coat of paint on a crumbling web structure, or pump out cookie-cutter designs based on a standard template. We code and build custom websites fully optimized to increase your web traffic and meet your business goals. 

Responsive designs and fast load times that look great on desktop and mobile? Check. 

Consistent branding and messaging across the board? Check. 

Engaging content focused on driving user behavior toward your products and services? Check. 

Integration with your e-mail campaigns, social media marketing, and local listings? Check, check, and check. 

In other words, if you want to build a website that not only looks great but actually gets you customers and business, we’re here to help you out. 

Graphic Design

Grab your customers’ attention—for all the right reasons.

Excellent and consistent branding, engaging graphics, and a clear sense of visual style are often overlooked. But they can make or break your digital marketing efforts. 

You might only get a couple of seconds to grab someone’s attention before they click away. If you want to hook them, your website and marketing campaigns need to make a striking visual impact from the very first moment. 

And of course, once you’ve got their attention, you still need to give them something to look at that’s clear and understandable, pleasant and fun to look at, and—perhaps most importantly—naturally leads their eyes to your most important calls to action. 

Good graphic design is all about effective visual communication, and our creative graphic designers agonize over the finer points of spacing, font size, colors and shapes to help you stand out from the crowd and get your message across effectively. 

Competitive Analysis

Keep your friends close (and your competitors closer).

The better you know yourself and your competitors inside and out, the better you’ll be at building effective marketing campaigns, exploiting your competitor’s blind spots, and defending your own vulnerabilities. 

Our web services team digs deep into the data to identify your own strengths and weaknesses, along with all the other major players in your market. From websites to local search presence to branding to social media – we find out who’s struggling and who’s succeeding. 

Armed with that information, you’ll be in the best possible position to get the leg up on your competitors and identify the marketing strategies likely to give you the greatest immediate ROI. 

Social Media Marketing

Like, comment, share, and subscribe your way to the top. 

When done right, social media can offer incredible rewards for your marketing investment. (Almost) everyone is on it. And you have the opportunity to engage and interact with your followers and fans in an authentic, personal way. That kind of relationship building is often what turns a casual shopper into a customer for life—and an ambassador willing to promote you to others. 

But social media can also be exhausting and discouraging, especially if you aren’t seeing much traction. Not only do you need to know how to craft an engaging post, but you need to keep doing it (and engaging with your customers online) day after day after day. 

Our social media experts can do the heavy lifting for you. We’ll help you identify the best platforms for your industry, create engaging posts and campaigns, engage your customers and get noticed (and shared) as widely as possible. 

Video Marketing

Did you know that a potential customer who watches at least one video about a product is 85% more likely to make a purchase than one who doesn’t? It’s true.  

Videos also get significantly more likes and shares on social media than other types of content, and they drive up conversion rates substantially when they appear on landing pages. 

But it’s not enough to just sit in front of a camera, hit “record,” and start rambling. We help you construct great, informative and effective video marketing content—from conception and scripting to editing and production. 

Need ideas? Bios, product showcases, testimonials, virtual tours, and customer FAQs are all great topics for engaging video. 

If you’re in the area, you should stop by!

Address

201 W Washington Ave Ste 135
Zeeland, MI 49464

Phone

(833) 622-0907

Hours

Mon-Fri, 8am-5pm EST

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We are always looking for talented individuals!

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