CONTENT WRITINGHelping relay your brand's message.
Content writing can be seen as the backbone of digital marketing efforts. It’s the catalyst to help relay your brand’s defined message and the opportunities to do so are endless. It all starts at a singular point, a content strategy specifically developed to reach your target audience.
Before the content development for your brand can even begin, there are three main elements we will work with you to establish. The importance of utilizing these three frameworks in tandem will help ensure you’re targeting the ideal customer at the proper moment in-time.
01. Buyer Persona(s)
Buyer personas help nail-down the exact type of client you want to target through content.
Utilizing personas when writing your content helps keep your message clear and concise to hit the style of writing your ideal buyer enjoys. It allows you to also write content targeting their challenges and personal/professional goals. Doing this enables you to appear in front of your persona, while they’re looking for a solution to their problem. A solution which you provide.
02. SMART Goals
Setting SMART goals (specific, measurable, attainable, relevant, & timely) keeps a focused highlight on your content marketing efforts. Whether your goals orient around visits, leads, or new conversions; they need to be directly correlated into specific goals while being associated with a detailed plan of execution.
03. Content Calendar
Having a content development calendar helps keeps you dedicated to your goals while having a keen understanding of what message you’re looking to specifically relay through the next month.
As a general rule-of-thumb, content calendars should have very specific items outlined for the next three-months while the entire year is at least filled with topics that will be touched upon. Aim to implement a unique content offer at least once every quarter.
When developing content, our specialists work to determine a topic that will attract and convert potential buyers and determine what form the resulting piece of content should take (eBook, white paper, etc.). Once developed, the content will go through a final planning/posting stage which will involves calls-to-actions, a linking strategy, design implementation, and posting.